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GOOD NEIGHBOR PROGRAM GOES ON AIR |
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 Today’s Home Remodeler shoots TV aggregates special in Burnsville(Apple Valley, Minn., May 2002 -) ARM’s Good Neighbor Program, the association’s marketing initiative aimed at highlighting the industry’s sound environmental work, made the news this month when the hit television show, Today’s Home Remodeler arrived in Burnsville and Apple Valley to shoot an industry special on aggregates and their role in developing communities. The one-day shoot took in a controlled blast at Edward Kraemer & Sons’ Burnsville quarry to explain the modern mining process and showcased the environmental responsibility and urban reclamation policies of many producers by featuring AVR’s Fischer Marketplace development in Apple Valley. “The whole point of this show is to explain aggregates from the ground up,” says Tim Reagan, marketing director for ARM. “Consumers just don’t know that aggregates are used in everything from their toothpaste to their roofing tiles. Our objective with this program is to explain the critical role aggregates play in modern life. It’s an educational show with a little sizzle thrown in for good measure.”
“Thirty years ago when my father started mining this quarry,” says Pete, “there was a simple process. You got a permit and you got started. Today the planning process for what happens after the mining stops is just as critical to the success of a development and laid out right at the start of the project.”
“Smart planning can contribute to the tax base of a community,” says Pete Fischer. “By working with aggregate producers and developers, communities can raise much more tax revenue from more valuable, commercial real estate and retail stores. It’s just good math for communities and guarantees income spread over the longer term.” The show also looks at the role cities play in working with producers, and talks about the homeowner and developer perspectives on aggregates in the home and the community. |
On the show, Dave Edmunds of Edward Kraemer & Sons Inc. walks show host Stuart Keith through the process of extracting, washing and sizing aggregates for varying commercial and residential applications while Pete Fischer of Fischer Sand & Gravel explains the new role of environmental regeneration that comes with mining aggregates.
The 30-minute show, set to air Saturday, May 18th at 11:30 AM highlights the important role of development planning and how that can contribute to a local community’s financial well being. On the original quarry site in Apple Valley, there is now a community pond, a retail development and a wide variety of single family homes.